An investment in SBS equals an investment in all Hispanics

Spanish Broadcasting System, the largest minority-owned and certified Spanish Language multimedia company, has the pulse of U.S. Hispanics.

Since its inception over four decades ago, SBS is recognized for delivering unparalleled in-culture and in-language content and experiences across its audio, digital, and live music platforms and for being a staple in Latino communities across the nation.

Created by Latinos for all, SBS is proud to have diversity at its core. 100% of the company’s leadership team and 80% of its workforce represents Latinos of all backgrounds. The company also proudly employs professionals of other ethnic groups who are committed to being a part of the multicultural movement.

By partnering with SBS, advertisers build culturally-engaging campaigns with their target audience and invest in all Latinos.

Latino Culture Happens Here.

SBS MILESTONES

1983
SBS Launches

Pablo Raul Alarcon launches Spanish Broadcasting System (SBS) designed to entertain and inform U.S. Hispanics

1986
Miami

SBS’s Miami footprint begins with the acquisition of Zeta 92.3 WCMQ-AM/FM

1988
Los Angeles

The SBS west coast expansion begins with the launch of La Raza 97.9 KLAX-FM which is also recognized as the first Regional Mexican station in Los Angeles

1989
La Mega

Mega 97.9 WSKQ-FM is acquired in New York and quickly becomes a staple radio station among NY Latinos

1993
Los Angeles

La Raza 97.9 KLAX-FM achieves #1 ranking in the #1 Hispanic market Los Angeles

1995
New York

AMOR 93.1 WPAT-FM arrives in New York as the second SBS radio station in the tri-state area with Latin music classics, ballads and love songs

1996
Chicago

SBS Chicago inaugurates La Ley 107.9 WLEY-FM – one of the leading Regional Mexican stations in the area

1996
Miami

SBS Miami expands its footprint with two new stations Ritmo 95 WRMA-FM and El Nuevo Zol 106.7 WXDJ-FM featuring Top 20 songs, classics and groundbreaking music from Cuba and Puerto Rico

1999
LaMusica

The birth of SBS’s digital arm, LaMusica, launches with a website featuring exclusive Latin music, culture and lifestyle content

2000
Puerto Rico

SBS secures 11 stations in Puerto Rico making it one of the largest broadcasters on the island

2000
Latino Urban

Ground-breaking Latino Urban format launches with Mega 96.3 KXOL-FM in the Los Angeles Market

2003
San Francisco

La Raza 93.3 KRZZ-FM marks the expansion of SBS’s western footprint with a Regional Mexican station in San Francisco

2004
Miami

SBS’s very first Miami station Zeta 92.3 WCMQ-FM ranked #1 in South Florida

2012
SBS Entertainment

SBS Entertainment is ranked top independent promoter of Latino concerts and events

2013
AIRE Radio Network

AIRE Radio Networks is launched as SBS’s official audio network developed and managed by one of the first female executives of SBS

2015
LAMusica

The #1 Hispanic streaming app LaMusica is unveiled with unparalleled video, podcasting, music channels and exclusive music programming

2019
La Mega

La Mega 97.9 WSKQ-FM celebrates 10 years as the number #1 Latin station in the country

2022
Spanish Broadcasting System

SBS becomes the largest broadcaster in Florida by acquiring El Zol 95.3 WPYO-FM in Orlando and El Zol 97.1 WSUN-FM in Tampa

2023
Spanish Broadcasting System

Spanish Broadcasting System celebrates its 40th Anniversary.

2023
Spanish Broadcasting System

Raul Alarcón was inducted into the Advertising Hall of Fame.

2023
Spanish Broadcasting System

SBS Launched its podcast division, SBS Global Podcast

2023
Spanish Broadcasting System

Lunches its new digital marketing arm, Digidea and the acquisition of its first radio station in Texas KROI-FM 92.1 in Houston

2023
AIRE 10 YEARS

AIRE Radio networks celebrates 10 years as the largest minority-owned and certified Spanish Language audio network reaching 95% of the U.S. Hispanic market

SBS LATEST 2023 UPDATES

Spanish Broadcasting System Chairman of the Board and CEO Raúl Alarcón was one of eight new inductees into the Advertising Hall of Fame in April 2023.

SBS Acquires Houston’s KROI-FM 92.1 FM, entering the #3 largest U.S. Hispanic DMA and becoming a part of one of the most diverse cities in the U.S. with a $78 billion Hispanic purchasing power.
With access to over 250M verified real people, Digidea creates strategic touch points to take your message from the masses directly to the individual you want to target.

SBS’ newest division, SBS Global Podcasts, is the home of a diverse portfolio of podcasts geared to Hispanics of all demos and backgrounds.

Spanish Broadcasting System celebrates 40 years as the leading and largest minority-owned and certified Spanish Language multimedia company!

AIRE Radio Networks celebrates 10 years as the largest minority-owned and certified Spanish Language audio network reaching 95% of the U.S. Hispanic market.

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