Greatness happens with La Musica, where we are the one-stop destination
for Latin Music and entertainment in Spanish online and on-the-go

Hispanics are Digitally Connected & Engaged

The median age of all 61 MM Hispanics that live in the U.S. is 30 years old; making them the youngest racial/ethnic group in the country. Not only do Hispanics represent the youngest ethnicity in the U.S., they’re engaged tech users who are avid digital content consumers.
  • Approximately 34MM Hispanics are reached on a weekly basis via smartphone apps and web and their smartphone growth rate is outpacing the total U.S. population. ​
  • Digital provides the second largest reach of Hispanics; making it a powerful tool to amplify any audio campaign​
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of U.S. Hispanics own a smartphone​

0%

of U.S. Hispanics listen to music via mobile device

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of U.S. Hispanics prefer to stream music via the internet or mobile app

Source: MarketingDive.com; 2021 Hispanic Digital Fact Pack, H-Code

LaMusica App - Created by Latinos, for Latinos

LaMusica App was created by Latinos, for Latinos with the mission of over-delivering on their desire for more culturally relevant digital content.

As the official one-stop shop for Latin music and culture, LaMusica is where Hispanics go to for their favorite SBS radio stations, including the #1 most streamed Spanish Language radio station in the country, WSKQ-FM LA MEGA, playlists, video content, exclusive artist information, a wide array of podcasts and so much more.

LaMusica is the #1 Hispanic streaming app

Monthly Audio Impressions

Current 18-month growth rate exceeds 77%

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Nielsen National Regional Database 2021, and Wide orbit Streaming

LaMusica Highlights

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Overall Downloads since inception
0 MM
Unique Users
0 M+
Listening hours
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Total Sessions*
0 %
Females
0 %
Males

*To qualify a session must be at least 60 secs in duration. Source: Amplitude June 2023 Reporting.

LAMUSICA CONTENT OFFERINGS

LaMusica consists of a robust content library filled with specialized culturally relevant music and programming designed to engage Hispanics of all backgrounds:​

  • SBS Radio Stations​
  • Podcasts​
  • Exclusive Video Content​
  • Exclusive Music Releases
  • Streamed Concerts ​
  • Music Channels and More​
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LaMusica Ad Placements

Advertisers are strategically integrated within LaMusica in order to deliver maximum visibility and a seamless user experience.

Through sponsored music channels, video pre-roll, brand integration, parallax ads, videos to livestream sponsorships, product placements and on-studio visuals, the opportunities to drive engagement and impressions are endless.

SOURCE: Nielsen National Regional Database 2021; Wide Orbit Streaming; Amperwave Streaming

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