Minority-Owned & Diverse – SBS: Latino Culture Happens Here

AN INVESTMENT IN SBS EQUALS AN INVESTMENT IN ALL HISPANICS

Spanish Broadcasting System, the largest minority-owned and operated Spanish language multimedia company, reaches over 25 million Hispanics each week across all of its multimedia properties. Not only does SBS effectively and efficiently engage them through our vehicles, they create content and experiences that culturally resonate with Latinos of all backgrounds.

As a matter of fact, Latinos have higher expectations of brands who want to engage with the Latino community, including intentional investment in Latino-owned media companies.

According to Nielsen, Hispanics are not only more likely to seek out culturally relevant content, but they are 24% more likely to seek out diverse-owned media outlets.

SOURCE: Nielsen, 2022 Report, The Premium Content Investment Report: Hispanic-owned audio

MINORITY-OWNED BUSINESSES ARE ESSENTIAL FOR GROWTH

Equal Opportunity & Representation

Over 50% of SBS’s ownership identifies as Latino/a, 100% of our executive team is Latino/a and over 80% of our workforce is comprised of Latinos of different backgrounds.

Culturally Authentic & Engaging

SBS’s programming, content and experiences are staples in top Hispanic markets. Our audience purposefully seeks out our brands because they ignite an instant cultural connection.

Loyalty, Retention & ROI

The brands that recognize the increasing influence of Latinos will be poised to benefit from the community’s loyalty and immense purchasing power. An investment with SBS is a direct investment in all Hispanics.

SBS Employee Profile

By working with SBS, you’re working directly with a team that is committed to and
REPRESENTS THE LATINO COMMUNITIES THEY SERVE

Employees Ethnicities %

Bilingual Employees: 80%

Other Ethnicities (White, Black and Other Groups): 20%

0 %

Male Employees

0 %

Female Employees

SBS is comprised of over 80% multimedia professionals who identify as Hispanic.

Within this group, there is a diverse mix of Afro- Latino/as, White Latino/ as well as all key age groups and acculturation levels.

SBS takes pride in its diverse workforce and also proudly employs professionals of other ethnicities who are committed to empowering the Latino community.