SEPT
BANDA EL RECODO
RAUW ALEJANDRO
La Musica Platform
2x shows per quarter
Greatness Happens with SBS Entertainment
Music plays a significant role in the lives of all Hispanics and brings our people together. This mutual passion point provides an authentic environment for advertisers to effectively reach and engage our community.
SBS Entertainment brings to life some of the most iconic live Latin music experiences and relishes in the loyalty of Hispanic consumers from coast-to-coast. From audio, digital to intimate venues and sold-out arenas, our live music division reaches millions of Hispanic consumers through their long standing passion for music.
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EXCLUSIVE LEGACY EVENTS
SBS Entertainment’s line-up of live music events consists of experiences that have been around for decades, including the Crown Jewel of Live Latin Music events, Calibash, which has been historically sold-out since its inception and continues to grow beyond the L.A. market. Other signature events include Alex Sensation’s Mega Mezcla, Miami Bash as well as Mega Bash, which all take place across key Hispanic markets.
SBS Entertainment Engages Latin Music Fans Beyond the Stage
SBS Entertainment’s live music strategy is designed to connect Latin music fans with their favorite artists beyond the stage. We build excitement before, during and after each performance with exclusive artist content, event teasers, sweepstakes and more.
Scalable Live Music Concerts & Experientials
From arena shows to intimate settings and virtual events, SBS Entertainment delivers live music and experiential opportunities that culturally engage Hispanic consumers on a large or a small scale. No matter the event size, all concerts include pre, during and post activation and experiential opportunities that directly connect your brand with our audience.
q3 - 2023
KLAX BAILE LOS ANGELES
Anaheim Convention Center
1 Night Regional Mexican
SEPT. TBA
10K Capacity
DIA NACIONAL
DE LA BANDA
CHICAGO
1 Night
Regional Mexican
SEPT. TBA
20k Capacity
AMOR CONCERT
NEW YORK
1 Night
Latin Pop
Sept 30
UBS Arena
17.5K Capacity
q4 - 2023
GUAYA GUAYA
ORLANDO
Central Florida
Fairgrounds
1 Night
Reggaeton/
Urban Artists
October TBA
10K Capacity
DIA NACIONAL
DE LA ZALSA
ORLANDO
Venue TBA
1 Night
Salsa/Tropical
October 2023 TBA
10K Capacity
CUBATONAZO
MIAMI
MIAMI, FLORIDA
Hardrock
1 Night
Cubaton/Tropical
November 11
6K Capacity
CUBATONAZO
TAMPA
TAMPA, FLORIDA
Hardrock
1 Night
Cubaton/Tropical
November TBA
6K Capacity
SEPT
NOV
q1 - 2024
CALIBASH
LOS ANGELES
Crypto.com Arena
2 Nights
Reggaeton/Urban Artists
Jan TBA
20K Capacity
DIA NACIONAL
DE LA BANDA
LAS VEGAS
T-Mobile Arena
1 Night
Regional Mexican
Jan TBA
20K Capacity
PRIVADO
CONCERT
NEW YORK
Palladium Times Square
1 Night
Pop Artist
February TBA
2K Capacity
CALIBASH
LAS VEGAS
T-Mobile Arena
1 Night
Reggaeton/
Urban Artists
March TBA
20K Capacity
DIA NACIONAL
DE LA ZALSA
PUERTO RICO
Hiram Bithorn Stadium
Fairgrounds
1 Night
Salsa/Tropical
March TBA
10K Capacity
q2 - 2024
PRIVADO
CONCERT
NEW YORK
Palladium Times Square
1 Night
Bachata/ Urban
April TBA
2K Capacity
MEGA MEZCLA
NEW YORK
Allstate Arena
1 Night
Reggaeton/
Urban Artists
Prudential Center
May TBA
21K Capacity
MIAMI BASH
MIAMI, FL
Allstate Arena
1 Night
Reggaeton/Urban Artists
May TBA
21K Capacity
Engage US Hispanics through immersive activations and experientials
From product sampling to custom experientials, we can culturally and authentically connect your brand with
U.S. Hispanics through our SBS Entertainment live music events.
