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Spanish-language podcast listening is on the rise

SBS’s newly created Global Podcast Network includes an extensive array of podcasts across multiple genres that appeal to Hispanics on a global scale. From extensions of some of SBS’s leading programming to exclusive titles, our podcasts provide brands the opportunity to build an authentic connection with our unique audience through customized brand integrations and mentions, ad insertions as well as presenting sponsorships. Furthermore, our podcast network includes a 360 multi-platform strategy that leverages our audio, digital and live music event platforms for expanded reach and consumer engagement. About three in five (59%) of US Latino adults have listened to a podcast at least once, up from 45% in 2020; there is no denying that Spanish-language podcast listening is on the rise and we invite our partners to explore all of the podcasting opportunities we have available.

Podcast Content Categories:

  • Music
  • Entertainment
  • Health & Wellness
  • Business / Entrepreneurship
  • Celebrity Interviews
  • Sports  

SOURCE: Nielsen Scarborough Podcast Buying Power 2022 (Listeners only) Adults 18+

HISPANICS ARE EAGER FOR CONTENT THAT COMPLIMENTS THE RADIO EXPERIENCE

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